Laurent Malka is the Co-Founder of Anytrack. He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.
UTM tracking is more than just slapping on some parameters. It’s an art form. But what if your current template is more like a doodle than a masterpiece? Let’s dive into the world of perfect UTM tracking parameters.
Data-driven marketing is pivotal for digital success, and Google Analytics GA4 is at its forefront. However, while GA4 excels in web traffic analysis, integrating conversions from platforms like CRM, affiliate networks, and eCommerce can be complex. Enter AnyTrack, bridging this technical gap with its robust integrations, making data import seamless. Dive into our guide on the AnyTrack and GA4 integration.
Supercharge Your Affiliate Marketing: Harnessing the Power of AnyTrack and Google Analytics GA4 Integration.
At AnyTrack, we’re dedicated to making your marketing analytics more intuitive, efficient, and profitable. We’re excited to announce a series of new features and enhancements designed to bring your analytics game to the next level.
Discover how to track and attribute your customer lifecycle with ad platforms like Google Ads and Facebook Ads. This comprehensive guide shows you how to use AnyTrack to send conversion data and audience data through each respective Conversion API, and outlines the traffic and data flow between ad networks, your website, and Hubspot CRM. Learn how to optimize your ad spend and improve your ad campaign attribution by mapping events to conversion actions and audiences.
Learn about the most important tracking concepts so you can improve your marketing by implementing advanced data driven marketing strategies.
Discover how to implement the Facebook Conversion API in minutes, and instantly start improving your Facebook Ads campaigns.
Learn how AnyTrack helps Shopify owners overcome the iOS 14 attribution challenges with the Facebook Conversion API.
Discover 10 conversion tracking facts that when overlooked, will cost you time, money and a good chunk of your campaign’s ROI.
Webhooks are to growth hackers what postback urls are to performance marketers. They are the ultimate #nocode api connectors leveraged to get maximum marketing flexibility, automation, and data insights..
