Your Pixels Miss 30% of Sales. Capture Them All.

Pixel tracking runs JavaScript in the browser. When someone buys, the pixel fires and sends data to Facebook. The problem: ad blockers stop the script, iOS restricts what's sent, and Safari blocks cookies entirely.

Server-side tracking skips the browser. AnyTrack captures conversions from your backend (Shopify orders, CRM events, affiliate postbacks) and sends them directly to ad platforms via their Conversion APIs. Blockers have nothing to block.

Most sites lose 20-30% of conversions to ad blockers, iOS restrictions, and browser privacy features. After Apple's ATT rollout, many Facebook advertisers saw reported conversions drop 30-50%. That's not fewer sales. That's sales Facebook can't see and can't optimize for.

In most cases, yes. Facebook's attribution problems come from missing conversion signals. Server-side tracking sends purchase data directly from your backend via Conversion API, bypassing every browser restriction. Most users see reported conversions and Event Match Quality improve within the first week.

Yes, but for different things. Pixels capture behavior (page views, add-to-carts, button clicks) that servers can't see. AnyTrack uses both: client-side for behavioral signals, server-side for conversions. This hybrid approach maximizes Event Match Quality and gives ad platforms the complete picture.

Yes. These AI-driven campaign types depend entirely on the quality of conversion signals you feed them. Server-side delivery via Conversion API is exactly what they need: complete, enriched, real-time data. The cleaner the signal, the faster their algorithms find your best customers.

AnyTrack connects to your conversion sources via native integrations and webhooks. For eCommerce, we pull orders from Shopify, WooCommerce, or your checkout system. For affiliates, we receive postbacks from networks like ClickBank and CJ Affiliate. For lead gen, we sync events from HubSpot, GoHighLevel, and other CRMs. Each integration captures conversions at the source, not from a browser pixel.

AnyTrack processes incoming conversions, enriches them with session data and customer identifiers, then delivers them via official platform APIs: Facebook Conversion API, Google Enhanced Conversions, TikTok Events API, Microsoft UET. We handle formatting, authentication, and delivery. You see the data flow in your dashboard.

Event Match Quality (EMQ) is Facebook's score for how well your conversion data matches their user records. Higher EMQ means Facebook attributes more conversions to specific users, which improves targeting and optimization. Pixel-only setups typically score 4-6. Server-side with good data scores 7-9. That difference translates directly to lower CPA.

Seconds. From the moment a conversion occurs (order placed, lead submitted, postback received), data typically reaches ad platforms within seconds to a few minutes. This speed matters because ad platforms use recent signals to adjust bidding throughout the day.

Most users are live in under an hour. Connect your conversion sources through our dashboard (Shopify, affiliate networks, CRMs), link your ad platforms, and server-side tracking starts automatically. No code, no developers, no waiting on engineering tickets.

No. Traditional server-side implementations require backend work to capture events and format API calls. That's weeks of engineering time. AnyTrack handles this through pre-built integrations. You connect platforms through our UI; we manage the infrastructure.

300+ platforms: Shopify, WooCommerce, ClickFunnels, major affiliate networks (ClickBank, CJ Affiliate, ShareASale), CRMs (HubSpot, GoHighLevel), checkout tools (ThriveCart, SamCart), and any system that sends webhooks. If your conversion source can send data, AnyTrack can receive it.

AnyTrack accepts data via custom webhooks. If your system can fire an HTTP request when a conversion occurs, we ingest it, process it, and deliver it to your ad platforms. Same enrichment, same deduplication, same Conversion API delivery.

Yes, often more so than pixel tracking. You control exactly what data gets sent and when. AnyTrack supports Google Consent Mode: when users opt out, conversions stay in your backend but don't forward to ad platforms. You honor consent without losing internal data.

Yes. AnyTrack processes data in compliance with GDPR, CCPA, and other frameworks. Server-side tracking improves compliance by giving you explicit control over data flows. You decide what gets sent based on consent status, not a JavaScript pixel firing automatically.

Transaction details (value, currency, products), hashed customer identifiers (email, phone when available), and conversion metadata (event type, timestamp). All personally identifiable information is hashed before transmission per platform requirements. Ad platforms receive what they need for attribution. Nothing more.

Yes. While server-side bypasses browser-based blockers, it respects consent preferences. AnyTrack integrates with consent management platforms. When users opt out, their conversions record in your backend but don't forward to ad platforms.