Feed your store's data to your ads' AI.
Feeding cleaner data to ad platforms for 1,000+ brands
Is your store's real revenue reaching your ad platforms?
Your store generates valuable conversion data with every sale. Most of it never reaches Meta, Google, or TikTok. iOS, ad blockers, and cross-domain breaks swallow signals before they land, so their AI bids against an incomplete picture.
AnyTrack feeds the full picture server-side, in real time. Every purchase, refund, and upsell flows to each ad platform's Conversion API the moment it happens. So the AI bids on real revenue, not last-click estimates.
Meet AnyTrack
Multi-Platform Sync
End fragmented store data. One tag captures tracking and cross-platform enrichment, server-side, in real time.
Automated Data Sync
AnyTrack syncs conversion data across merchants and ad platforms automatically. No manual work, no missed signals.
Privacy-Adaptive
Stay ahead of iOS 17, ITP, and browser privacy limits. First-party server-side tracking keeps attribution accurate.
One stop shop for tracking needs
AnyTrack has significantly improved our tracking accuracy and efficiency, making it the perfect tool for eCommerce businesses looking to streamline their marketing efforts.
Povilas, eCommerce Shop Owner
Transformed Campaign Accuracy for an E-Commerce Marketer
Facebook is not accurate, and therefore external software solutions are required. AnyTrack is the top-notch solution that delivers where it matters most, proving true on its promises without breaking the bank.
Philipp, E-Commerce Marketer
Why we did it (and still do)
AnyTrack has two founders: one spent 15+ years inside ad accounts, the other engineers the data infrastructure most brands never see. We started in affiliate marketing, then expanded into lead generation. Then eCommerce came in with the same question on repeat: "Meta says I had 80 conversions. Shopify says 40. Which one is real?"
The honest answer was usually neither, and that's why so many brands were scaling on numbers that didn't exist. The free Facebook for Shopify app doesn't survive iOS, ad blockers, and cross-domain hops. So we built what does: a single Tracking Tag, server-side, sending every purchase, refund, and upsell to each ad platform's Conversion API in real time.
Tracking will never stop breaking. New browsers ship, new privacy rules drop, new ad platform APIs land every quarter. And now AI generates more campaign variants overnight than a team used to launch in a quarter, which means the signal quality you feed into bidding compounds. Either upward, or off a cliff.
How Anytrack works
How Anytrack works
Features for E-commerce
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300+ Integrations
Connect your entire marketing stack in minutes. No custom coding. Data flows the moment integrations are live.
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Multi-Touch View
See which touchpoints drive conversions. Allocate budget smarter, adjust campaigns faster, on real data.
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Cross-Network Sync
Combine and enrich tracking data across every ad platform. Better performance analysis, smarter optimization.
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Real-Time Routing
Conversion signals routed from your sales stack to your ad stack the moment they happen. Server-side, always on.
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Custom Audiences
Collect first-party data, segment users, build high-intent custom audiences for smarter ad targeting.
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Privacy-First
Comply with GDPR and iOS 17 privacy rules while keeping attribution accurate via first-party server-side tagging.
300+ integrations for any marketing stack
Shopify + Google Ads
Send rich Shopify revenue data to Google Smart Bidding, server-side.
Shopify + Facebook Ads
Feed Meta Advantage+ first-party purchase data for sharper targeting.
Shopify + TikTok Ads
Send Shopify orders to TikTok Smart+ in real time, server-side.
WooCommerce + Microsoft Ads
Send WooCommerce sales to Microsoft Ads with automated audience building.
Drive Multi-Channel Marketing
Enriched data flowing to every ad platform, automatically.
Lower CPA
Optimize ad spend across channels with unified cross-channel attribution, server-side, in real time.
Scale on Real Data
Automatically feed enriched conversion data to all ad platforms so their AI can enhance targeting.
Higher Conversions
Automatically enrich audience segments with cross-channel behavioral data, lifting targeting precision.
Whether you’re a growing store or a high-volume eCommerce brand, our plans scale with your business growth.
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
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Includes 100k sessions/mo
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1 Website
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All Ads Integrations
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All Standard Integrations
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All Conversions API (CAPI)
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Real-time CAPI sync
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Real-time Audience sync
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Cross-platform tag management
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Server-side and cookieless tracking
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Conversion event mapping
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Identity resolution
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Redirectless tracking
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Enhanced conversions (Meta, Google)
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Landing page and campaign reports
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One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
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Includes 500k sessions/mo
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3 Websites
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Google Analytics (GA4)
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2 Webhooks (Outgoing)
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Custom integrations
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Custom Client Side Tracking
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Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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Includes 3M sessions/mo
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10 Websites
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Unlimited Conversion API integrations
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Webhooks configurations
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Dedicated support
Extra features
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Extra website $30/mo
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Priority Beta Access
Starter
Ideal for DTC brands with one Shopify or WooCommerce store — get plug-and-play ad integrations and real-time attribution across all your marketing channels.
/mo
Billed monthly
Features:
-
Includes 100k sessions/mo
-
1 Website
-
All Ads Integrations
-
All Standard Integrations
-
All Conversions API (CAPI)
-
Real-time CAPI sync
-
Real-time Audience sync
-
Cross-platform tag management
-
Server-side and cookieless tracking
-
Conversion event mapping
-
Identity resolution
-
Redirectless tracking
-
Enhanced conversions (Meta, Google)
-
Landing page and campaign reports
-
One click integrations with +100 platforms
Personal
Designed for growing brands handling multiple stores and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
Includes 500k sessions/mo
-
3 Websites
-
Google Analytics (GA4)
-
2 Webhooks (Outgoing)
-
Custom integrations
-
Custom Client Side Tracking
-
Cross domain tracking
Advance
Built for high-volume e-commerce businesses managing numerous stores and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
Includes 3M sessions/mo
-
10 Websites
-
Unlimited Conversion API integrations
-
Webhooks configurations
-
Dedicated support
Extra features
-
Extra website $30/mo
-
Priority Beta Access
Frequently Asked Questions
How AnyTrack Helps E-commerce Brands Optimize Ads, Attribution, and Sales Tracking?
AnyTrack automatically captures and syncs purchase events, abandoned cart actions, and other key interactions across your website, marketing channels, and CRM. Whether you're running Facebook Ads, Google Ads, or affiliate marketing campaigns, AnyTrack ensures that every sale and customer action is properly tracked and attributed, even in privacy-restricted browsers.
Yes! AnyTrack feeds enriched conversion data directly into ad platforms via Facebook CAPI, Google Ads Enhanced Conversions, and TikTok Events API, giving ad platforms better data for optimizing your campaigns. This results in higher-quality audiences, improved retargeting, and lower cost per acquisition (CPA), crucial for eCommerce stores running paid campaigns.
E-commerce brands often use a mix of organic, paid, email, and affiliate traffic sources, which makes accurate attribution hard. AnyTrack connects first-party and zero-party data from multiple touchpoints, so you can see exactly which ads, influencers, or campaigns drive real sales, even across multiple sessions and devices. This enables more informed budget allocation and improved ROI tracking.
As privacy regulations tighten, AnyTrack ensures compliance by prioritizing first-party data collection, server-side tracking, and first-party attribution models. With direct integrations with ad platforms and CRM tools, AnyTrack enables eCommerce brands to maintain accurate tracking without relying on third-party trackers, ensuring both compliance and data reliability.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
AnyTrack automates the entire process, from integration to data syncing and attribution, across all channels. Your data is accurate, real-time, and ready for ad platform AI to optimize against, eliminating the manual work that slows you down.
Setup and Integration
Getting started with AnyTrack is plug-and-play. Just paste a single script into your site, and it automatically tracks user interactions and conversions. For Shopify and WooCommerce users, pre-built integrations make installation effortless, with no need for manual tag management or developer intervention.
Yes! AnyTrack integrates with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won’t stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
Explore Advanced E-com User Cases
3+ Data-Driven Strategies to Maximize ROAS
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Optimizing Ad Spend Efficiency through Multi-Channel Attribution
Track the customer journey across multiple channels to optimize ad spend. By attributing conversions to each touchpoint, you can focus on high-performing channels to improve ROAS.
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Eliminating Tracking Errors with Standartized UTM Tagging
Ensure consistent campaign tracking by leveraging UTM tagging templates. This reduces errors and saves valuable time, helping maintain accurate campaign data across all platforms.
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Reducing Cart Abandonment with Behavioral Triggers
Use real-time data to send personalized cart abandonment retargeting ads. By targeting the specific reasons for abandonment, you can recover lost sales and reduce drop-offs.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
+
Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina
