Feed closed-won data to your ads' AI.
Feeding cleaner data to ad platforms for 1,000+ brands
Are you optimizing ads on form fills or actual buyers?
Your CRM knows which leads close. Your ad platforms don't. They optimize on form submissions, costing you budget on tire-kickers and lookalikes that look nothing like your real customers.
AnyTrack closes that loop. Closed-won deals flow back to Meta, Google, and TikTok server-side so their AI can find more people who actually buy, not more people who only fill in forms.
Meet AnyTrack
Multi-Platform Sync
End fragmented lead data. One tag captures tracking and cross-platform enrichment, server-side, in real time.
Automated Data Sync
AnyTrack syncs lead data across your CRM and ad platforms automatically. No manual work, no missed conversions.
Privacy-Adaptive
Stay ahead of iOS 17, ITP, and browser privacy limits. First-party server-side tracking keeps attribution accurate.
Revolutionized Lead Generation
Getting real data passed to Facebook is the only way to scale. If you have a real business, nowadays you need a tracking software that passes back the information to Facebook.
Marcos, Lead Generation Specialist
Simplified Data Tracking
Try AnyTrack. Its user-friendly setup and reliable data delivery make it a game-changer, simplifying my task by tenfold.
Levi, Lead Generation Professional
Why we did it (and still do)
AnyTrack has two founders: one ran performance marketing campaigns for 15+ years, the other engineers the data systems behind them. We started by solving an affiliate marketer's tracking problem on Google Ads. Then lead-gen marketers brought us a harder version of the same problem.
Their conversions weren't form fills. They were closes that happened days later, on the phone, inside a CRM. Their ad platforms never saw the real outcome, so the bidding algorithms optimized on the wrong signal and the budget went to tire-kickers.
So we built the bridge: closed-won data flowing back into Meta and Google so their AI could finally bid on actual buyers. That's the pattern. Privacy rules tighten, browsers change, ad platform APIs reshape themselves every quarter, and AI now generates more campaign variants overnight than a media buyer used to launch in a quarter. The data you feed those algorithms decides whether they scale you or burn through your CPL.
How Anytrack works



















How Anytrack works
Features that drive growth
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300+ Integrations
Connect your entire marketing stack in minutes. No custom coding. Data flows the moment integrations are live.
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Multi-Touch View
See which touchpoints drive lead conversions. Allocate budget smarter, adjust campaigns faster, on real data.
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Cross-Network Sync
Combine and enrich tracking data across every ad platform. Better performance analysis, smarter optimization.
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Real-Time Routing
Conversion signals routed from your sales stack to your ad stack the moment they happen. Server-side, always on.
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Custom Audiences
Collect first-party data, segment users, build high-intent custom audiences for smarter lead targeting.
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Privacy-First
Comply with GDPR and iOS 17 privacy rules while keeping attribution accurate via first-party server-side tagging.
300+ integrations for any marketing stack
ClickFunnels + Google Ads
Send ClickFunnels leads to Google Smart Bidding, server-side.
Everflow + Facebook Ads
Feed Meta Advantage+ with Everflow conversion data for sharper targeting.
GoHighLevel + TikTok Ads
Send GoHighLevel closed deals to TikTok Smart+ in real time, server-side.
Calendly + Microsoft Ads
Send Calendly bookings to Microsoft Ads with automated audience building.
Drive Multi-Channel Marketing
Enriched data flowing to every ad platform, automatically.
Lower CPA
Optimize ad spend across channels with unified cross-channel attribution, server-side, in real time.
Scale on Real Data
Automatically feed enriched conversion data to all ad platforms so their AI can enhance targeting.
Higher Conversions
Automatically enrich audience segments with cross-channel behavioral data, lifting targeting precision.
Whether you’re running small-scale campaigns or managing high-volume lead generation, our plans scale with your data needs.
Starter
Great for lead-gen marketers using HighLevel, ClickFunnels — track every lead event and sync it instantly with your ad platforms.
/mo
Billed monthly
Features:
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Includes 100k sessions/mo
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1 Website
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All Ads Integrations
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All Standard Integrations
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All Conversions API (CAPI)
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Real-time CAPI sync
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Real-time Audience sync
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Cross-platform tag management
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Server-side and cookieless tracking
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Conversion event mapping
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Identity resolution
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Redirectless tracking
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Enhanced conversions (Meta, Google)
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Landing page and campaign reports
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One click integrations with +100 platforms
Personal
Designed for growing lead generation businesses handling multiple funnels and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
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Includes 500k sessions/mo
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3 Websites
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Google Analytics (GA4)
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2 Webhooks (Outgoing)
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Custom integrations
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Custom Client Side Tracking
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Cross domain tracking
Advance
Built for high-volume lead generation businesses managing numerous funnels and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
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Includes 3M sessions/mo
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10 Websites
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Unlimited Conversion API integrations
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Webhooks configurations
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Dedicated support
Extra features
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Extra website $30/mo
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Priority Beta Access
Starter
Great for lead-gen marketers using HighLevel, ClickFunnels — track every lead event and sync it instantly with your ad platforms.
/mo
Billed monthly
Features:
-
Includes 100k sessions/mo
-
1 Website
-
All Ads Integrations
-
All Standard Integrations
-
All Conversions API (CAPI)
-
Real-time CAPI sync
-
Real-time Audience sync
-
Cross-platform tag management
-
Server-side and cookieless tracking
-
Conversion event mapping
-
Identity resolution
-
Redirectless tracking
-
Enhanced conversions (Meta, Google)
-
Landing page and campaign reports
-
One click integrations with +100 platforms
Personal
Designed for growing lead generation businesses handling multiple funnels and ad networks with scalable tracking and attribution.
/mo
Billed monthly
All Starter features, plus:
-
Includes 500k sessions/mo
-
3 Websites
-
Google Analytics (GA4)
-
2 Webhooks (Outgoing)
-
Custom integrations
-
Custom Client Side Tracking
-
Cross domain tracking
Advance
Built for high-volume lead generation businesses managing numerous funnels and ad networks with enterprise-grade data orchestration.
/mo
Billed monthly
All Personal features, plus:
-
Includes 3M sessions/mo
-
10 Websites
-
Unlimited Conversion API integrations
-
Webhooks configurations
-
Dedicated support
Extra features
-
Extra website $30/mo
-
Priority Beta Access
Frequently Asked Questions
How AnyTrack Helps E-commerce Brands Optimize Ads, Attribution, and Sales Tracking?
AnyTrack automates lead tracking across multiple sources, including Facebook Ads, Google Ads, LinkedIn, organic traffic, and affiliate channels. It captures form submissions, call tracking, and CRM events, ensuring that every lead is properly attributed to its original traffic source, even in privacy-restricted browsers.
Yes! AnyTrack feeds enriched lead conversion data back to ad platforms via Facebook CAPI, Google Enhanced Conversions, and LinkedIn Insights API. This enables ad platforms to optimize for high-quality leads instead of just clicks, leading to better audience targeting, lower CPL (Cost Per Lead), and higher conversion rates.
Lead generation often involves multi-step funnels, retargeting, and follow-ups across different channels. AnyTrack stitches together lead interactions across ads, landing pages, CRM, and email automation, providing a full-funnel view of the customer journey so you know exactly which sources drive the most valuable leads.
Absolutely. AnyTrack ensures privacy-compliant lead tracking by using first-party data, server-side event tracking, and direct API integrations. This allows lead generation marketers to maintain tracking accuracy while respecting user privacy regulations worldwide.
Absolutely! AnyTrack is designed for easy, no-code setup, so you don't need technical expertise to get started. Our platform does the heavy lifting, allowing you to focus on growing your leads.
AnyTrack automates the entire process, from integration to data syncing and attribution, across all channels. Your data is accurate, real-time, and ready for ad platform AI to optimize against, eliminating the manual work that slows you down.
Setup and Integration
Setting up AnyTrack is simple and requires no coding. Just add a single script to your landing pages or forms, and AnyTrack automatically tracks lead submissions, call events, and CRM actions. This makes it easy to scale your lead generation efforts without complicated tracking setups.
Yes! AnyTrack integrates with all major ad networks, CRMs, and analytics tools, keeping everything in one place.
No, AnyTrack is designed to run efficiently without impacting your website's speed or user experience. Our streamlined integration ensures that your tracking operates smoothly in the background.
Not at all. AnyTrack complements your existing workflows without interference, ensuring a smooth onboarding process.
Pricing
AnyTrack offers tiered pricing based on your data volume and the number of website you connect to your account. Plans scale as your business grows.
Your tracking won’t stop! Additional sessions are billed at the end of your cycle according to our rate card.
Yes! Try AnyTrack free for 14 days with full access to all features and see the results for yourself.
No. Our plans are flexible, with monthly or yearly options. Cancel or downgrade anytime with no long-term commitments.
Explore Advanced Lead Generation User Cases
3+ Data-Driven Strategies to Maximize ROAS
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Boosting Lead Conversion with High-Engagement Retargeting
Target visitors who spend more time on key pages. Serve tailored retargeting ads with relevant offers, increasing conversions and ROAS.
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Optimizing Lead Qualification Through Multi-Channel Touchpoints
Segment leads by engagement behaviors across various channels and deliver content that matches their readiness to convert. Use light-touch offers for top-funnel leads and personalized outreach for bottom-funnel, high-scoring leads.
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Driving Action with Behavioral Trigger Ads
Trigger personalized ads based on user actions, like form abandonment or visits to the pricing page. Push users to complete the action for higher ROAS.
See how other marketers achieve growth with AnyTrack
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Enhanced DTC Brand's Facebook Ad Campaigns
Overall Rating:
5/5
DTC Brand
Philipp
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AnyTrack Positioned an Ad Agency for Success Amid iOS Challenges
Overall Rating:
4.5/5
CEO of Ad Agency
Rodrigo
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Enhanced Conversion Tracking for a Media Buyer
Overall Rating:
4.5/5
Media Buyer specializing in acquisitions
Kenneth
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Transformed an eCommerce Marketer's Multi-Channel Tracking
Overall Rating:
5/5
eCommerce Marketer
Roderick
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Simplifying Complex Campaigns
Overall Rating:
4.5/5
Affiliate Marketing Agency
Valentina